Brand Guidelines 2024
The Branded Calling ID™ ecosystem is built on a network of Authorized Partners fulfilling key roles that collaborate to deliver the most secure, trusted, comprehensive branded calling service on the market.
Authorized Partners play important agent and operator roles in the ecosystem. Let us know which role your organization would like to perform.
The purpose of this document is to provide guidance and direction to BCID™ Authorized Partners as you market and promote trusted branded calling services across your network of enterprise customers and their consumers.
As a BCID Authorized Partner, you can access these brand resources to support your go-to-market efforts in this document.
Logo
Lifestyle Photography
Product Photography
Terms Language
Partner Assets
BCID Assets
Copywrite Usage
Brand Logo
The BCID Authorized Partner logo is a key element of our identity. Never try to recreate, modify, or augment the logo in any way.
Logo Rules Overview
This logo should be displayed on the onboarding platform landing page in accordance with the ensuing usage guidance.
Additionally, the footer should contain language that “Branded Calling ID is a service mark of CTIA – The Wireless Association
Logo Usage
The Branded Calling ID logo can only be used in the approved colors to ensure that it properly appears in print documents and on-screen presentations.
Only use the files as provided. Do not recreate the logo or change the colors under any circumstances.
Only use the full color logo against a white background.
Only use the black and white logo when it is not possible to print or display in color.
The logo should always be legible and without obstructions. A minimum area surrounding the logo must be kept clear of any other typography as well as graphic elements such as illustrations, thematic images and patterns, and the trim edge of a printed piece.
Minimum clear space on all sides of logo and type mark should be equal to the letter “C” here:
More than the minimum clear space is encouraged.
The only correct uses of the logo and tagline are as shown on the previous pages. It should never be rearranged.
A few typical incorrect examples are shown to the right.
Logo Files
Lifestyle Photography
Lifestyle imagery can be used as a way to relate to customers. Partners should use their own lifestyle photography where possible. BCID does use images integrated into specific campaign collateral. This collateral must not be amended, and the embedded images should not be reused as imagery is only licensed for that specific use.
